Foresight in times of change
Today's markets are changing on two levels simultaneously: political upheavals are leading to a global realignment of value creation, while artificial intelligence is redefining the rules of economic activity. Companies are faced with the challenge of developing strategies that provide orientation and enable them to act in this tense environment.
msg advisors combines strategic excellence with technological expertise to guide companies safely through this dual disruption. We don't think of strategy as a rigid concept, but as a living system that dynamically adapts to new market logics and technological developments.
Through data-based analyses, AI-supported insights and a deep understanding of industry mechanisms, we create the basis for fact-based decisions and sustainable competitive advantages. This makes strategic foresight a key success factor in a world that is constantly reinventing itself.
"Success comes when companies integrate market shifts, technological disruption and AI potential into their strategic planning at an early stage."
Michael Dusch, msg advisors expert for strategy and innovation
Why strategy and innovation are crucial for your company
Technological changes in the operating environment
New technologies, especially artificial intelligence, are changing both internal processes and market logic. Companies must continuously adapt their strategies to take advantage of opportunities and minimise risks.
Disruptive realignment of skills
Technical and leadership skills that were relevant yesterday may be inadequate tomorrow. Identifying and developing strategically critical skills ensures long-term competitiveness.
Increasing competitive pressure in globally reorganising markets
Global shifts, political changes and new market players are increasing the pressure on established companies. Those who recognise the effects early on and respond strategically can strengthen their position.
Your added value at a glance
In-depth market and technology expertise
We provide clear answers to key questions: How is your market changing? What options does AI open up for your company, your competitors and your customers? Based on data-driven analyses and AI-supported insights, you can identify opportunities and risks at an early stage.
Strategic scenarios and roadmaps
We develop practical market scenarios, assess the impact of market shifts and technological developments on your business model, and create concrete strategy roadmaps. This enables you to make informed decisions and deploy your resources in a targeted manner.
End-to-end implementation expertise
We provide consistent support from strategic planning to operational implementation. Our support includes simulation games, plausibility checks, implementation roadmaps and operational implementation – so that strategy doesn't just remain on paper, but creates real added value.
Future-proof innovation capability
By combining strategy consulting and technological expertise, especially in the field of AI, you can ensure long-term competitiveness, innovation and growth in disruptive markets.
Our consulting services: Strategy & Innovation in practice
We support companies end-to-end: from strategic analysis and technology deployment to operational implementation. Our approach combines classic strategy consulting with data- and AI-driven decision support – practical, implementation-oriented and cross-industry.
Strategically relevant issues
We identify and define your company's key challenges: market shifts, competitive pressure, disruptive technologies and AI potential. This allows us to lay the foundation for strategically sound decisions.
Market development & scenarios
Based on comprehensive analyses, we develop market scenarios that highlight opportunities and risks. You get a clear picture of possible developments, including the impact on your products, customers and markets.
Technology & AI roadmap
We derive concrete recommendations for action on how technologies and AI can be meaningfully integrated into your business model. This includes scenarios for the introduction, prioritisation and operational use of new technologies.
Plausibility checks & simulation games
We test strategic options through simulation games, simulate the effects of market and technology changes, and check the plausibility of decisions before they are implemented.
Implementation roadmap & support
Our work does not end with planning: we accompany the implementation of the strategy, create clear milestones and ensure that the roadmap is translated into measurable results.
Michael Dusch
Managing Director m3 management consulting