msg-advisors-retail

Shaping the Future
of Retail Together

Shaping the Future of Retail Together

In retail, change is not the exception — it is the operating condition. We understand this reality and reflect it in the way we work: combining industry perspective, commercial expertise and proven methods to help retailers make sharper decisions and create measurable impact. 

Winning retailers combine customer relevance, operational discipline and commercial excellence into one coherent agenda. We help retail leaders identify where value can be created, sharpen the strategic priorities and translate them into practical concepts for cost reduction, assortment optimization and resilient execution. 

From innovation workshop to transformation blueprint — we help retailers turn strategic challenges into practical concepts for cost reduction, assortment excellence and supply chain resilience.

Our Retail Consulting Offer: Beyond the First Symptoms

Margin pressure, declining productivity, out-of-stocks, promotion inefficiency, rising complexity or unclear technology investments. Many retail challenges start as symptoms. We uncover the core issue and turn it into a practical concept, roadmap or transformation blueprint.

Our tailored consulting offers for retailers combine retail industry knowledge, trend and competitor insight, data-driven analysis and proven consulting methods.

Consulting offer

Our goal

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Retail Daten & KI Readiness Check

Retail Data & AI Readiness Check

Turn data readiness into better investment decisions. We assess data, systems, tools and benchmarks to identify the best applications for better decisions.

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Preis-, Promotion- & Margenexzellenz

Pricing, Promotion & Commercial Margin Excellence

Stay price-attractive without destroying margin. We help retailers improve pricing, promotion ROI, supplier funding and commercial margin management.

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Sortiments- & Range Optimierung

Assortment & Range Excellence

Sharper ranges. Lower complexity. Stronger margins. We optimize core range, long tail, private label, exclusive assortment and seasonal rotation for stronger commercial impact.

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Verfügbarkeits- & Supply Chain-Resilienzstrategie

Never-Out-of-Stock & Supply Chain Resilience Strategy

Keep products and services available when markets become unstable. We strengthen availability, risk management and resilience across suppliers, fulfilment models and eventually stores.

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Wachstum, Kosten & Filialproduktivitäts-Lab

Retail Growth, Cost Reduction & Store Productivity Lab

Reduce cost. Increase productivity. Grow profitably. We develop concepts to improve store performance, reduce complexity and steer Capex towards measurable retail performance.

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Transformation & Innovations-Blueprint im Retail

Retail Transformation & Innovation Blueprint

Move from strategic ambition to operational execution. We turn strategic priorities into a roadmap for operating model, capabilities, governance and implementation.

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If you want to move from pressure to progress – reducing cost, sharpening assortment, protecting margins and building more resilient operations. Contact us for more information.

Discover. Design. Blueprint.

From innovation workshop to transformation blueprint — we help our clients in retail to turn strategic challenges into practical concepts.

Phase

What we do

Client outcome

Best-fit formats

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Discover

We identify the most relevant value levers across cost, assortment, margin, availability, operations, data and technology.

A clear fact base, prioritized pain points and a shared understanding of where value can be unlocked.

Value Diagnostic, Benchmark Assessment, Elicitation Workshop (Challenge & Opportunity)

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Design

We translate findings into practical concepts, target pictures, use cases and solution options tailored to the retailer’s format and ambition.

A concrete concept with clear business value, decision logic and feasible solution options.

Innovation Workshop, Design Thinking Sprint, Use Case Discovery

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Blueprint

We turn selected concepts into a roadmap with roles, capabilities, governance, investment logic and implementation steps.

A practical transformation blueprint that prepares execution, scaling and measurable impact.

Transformation Roadmap, Operating Model Blueprint, Business Case Development

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Let’s identify the right starting point for your retail challenge — from a focused diagnostic to an innovation workshop or a full transformation blueprint. Contact us for more information.

Where we Create Impact in Retail

Retail leaders are redefining how growth, efficiency and resilience come together in a more dynamic market environment. This is a unique opportunity.

We help customers look beyond the obvious challenge, identify the real value potential behind performance gaps and shape practical concepts that connect strategy, commercial excellence and operational execution.

Retail format

How we help

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Grocery & Supermarket

We help grocery and supermarket retailers balance food and non-food categories, regional relevance, freshness, supplier performance, private label, promotional effectiveness and store execution. We create measurable models where assortment, margin, availability and productivity work together.

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Discount & Off-Price

We help discount and value retailers strengthen their low-cost operating model while improving price attractiveness, private label performance, range precision, store productivity and availability. Our focus is on concepts that reduce complexity, protect margins and keep the customer promise.

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Drugstores & Health/Beauty

We help drugstores and health/beauty retailers optimize private label, brand supplier performance, promotional effectiveness, category depth, store productivity and omnichannel loyalty. The focus is on balancing price attractiveness, trusted advisory, high-frequency categories and margin-strong own-brand ecosystems.

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Non-Food & Variety

We help non-food and variety retailers optimize seasonal range rotation, space productivity, sourcing resilience, import risk, low-cost operations and store rollout efficiency. This connects directly to cost reduction, assortment excellence and supply chain stability in fast-changing, high-volume environments.

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Consumer Electronics

We help consumer electronics retailers improve vendor performance, service margins, marketplace models and omnichannel store roles — with a strong focus on seamless advisory journeys that connect online research, expert in store consultation and value-added services.

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B2B Wholesale & Cash-and-Carry

We help B2B wholesalers and cash-and-carry retailers optimize assortment depth, customer-specific pricing, availability, supplier performance and fulfilment reliability. The focus is on improving value for professional customers while strengthening margin, working capital and operational efficiency.

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Explore how our retail expertise fits your format — from grocery and discount to specialty, non-food and consumer electronics retail. Contact us for more information.

Our Perspective: Start Focused. Build for Scale

Retail transformation does not always start with a large program. It often starts with a specific challenge — margin pressure, rising cost, assortment complexity, supply chain instability or unclear technology investments.

We help retailers look beyond the first symptom and understand the underlying business issue. First, we start from what a retailer already does well — whether it is price leadership, advisory quality, private label strength, local relevance, supplier relationships or operational discipline — and turn these strengths into scalable concepts for cost reduction, assortment excellence and supply chain resilience.

Turn strengths into scalable value

This is our approach. It connects the immediate challenge to the broader operating model. We uncover value opportunities rooted in a retailer’s existing strengths and translate them into decisions that build the capabilities needed for tomorrow. 

The result is a practical path from focused improvement to transformation: sharper decisions, more resilient operations and a clearer route from strategic ambition to operational execution. 

Let’s uncover the real business issue behind your current retail challenge — and define the right path from insight to impact. Contact us for more information.

Ender, Christoph - Portrait

Christoph Ender

Senior Vice President, Retail

Join us as we move towards the future!

Arrange a consultation