Thinking economically about innovation
Innovative strength alone is not enough. The decisive factor is the ability to integrate promising areas of innovation into the business model in a targeted manner – with strategic fit, market impact and operational feasibility.
We support companies in the automotive industry in systematically identifying relevant future fields, developing viable business models and bringing them to market with clear implementation. This creates sustainable economic benefits from innovation.
Strengthen competitive position
Increase customer loyalty
Exploit market opportunities
Manage and spread risks
Strategy & business model development
Whether technical innovation or the development of innovative business areas – innovations only have an impact if they are marketable, customer-relevant and economically viable. We analyse trends, competitive dynamics and needs, develop robust innovation strategies based on this analysis and design the appropriate business models.
This also includes issues of business model design, partnership models and investment calculations. When entering a new market, we provide support from go-to-market and company building to scaling.
The aim is not only to identify new business areas, but also to bring them to market maturity in a structured manner – including economic evaluation and a feasible growth path.
PMO & Project Management for Strategy Implementation
Strategies only take effect when they are implemented professionally. To this end, we establish robust programme and project structures – whether traditional or agile – and create transparent target systems and control mechanisms.
We provide support in setting up and managing project portfolios, resource control and risk monitoring. We also take on operational project management, task force deployment and transition management on request.
Marco Luerssen
Partner msg mobility advisors