Using data strategically – intelligently leveraging potential
In an increasingly data-driven economy, data is the key raw material for efficiency, innovation and competitiveness. But its true value only emerges when companies use data in a structured, secure and strategic manner.
We support our clients in developing a clear data and AI strategy in line with their own corporate strategy, creating organisational and technological foundations, and transforming their own organisation into a data-driven organisation.
Whether data governance, data literacy or AI enablement – our consulting approach combines technical, organisational and technological perspectives so that data, analytics and artificial intelligence create measurable added value.
"No AI strategy without a data strategy! Data and AI must be considered together."
Norman Hofer, msg advisors expert for data and analytics
Why companies should act now
Data and its value-adding use – for example through analytics, machine learning or generative AI – are now a decisive competitive factor in almost every industry.
Companies that neglect to develop a viable data strategy risk not only losing efficiency, but also falling behind in innovation.
Typical questions from our customers
- What potential does AI hold for my company – and how can it be leveraged?
- What conditions do I need to create in order to use data efficiently, securely and compliantly?
- How do I develop an organisation that thinks, decides and acts in a data-driven way?
- What role do data platforms, the cloud and governance play in my future data architecture?
Your added value at a glance
With our data and analytics consulting services, companies can lay the foundation for making data-driven decisions, driving innovation and strategically managing the use of artificial intelligence.
Our approach combines strategy, organisation and technology – for sustainable success in an increasingly data-driven economy.
Holistic perspective
We think about data, analytics and AI in an integrated way – from strategic goal definition to organisational and technological implementation.
Technology-neutral consulting
We provide support independently of individual providers and consistently align the solution with your strategic goals.
Efficiency and innovation potential
Data-driven decisions, intelligent forecasts and automation increase productivity and competitiveness.
Sustainable empowerment
We promote data literacy and embed data-based thinking and working methods in your organisation.
Our consulting services: Data & analytics as a strategic success factor
Our consulting services cover all strategic areas of activity in a data-driven organisation – from developing a robust data strategy to providing targeted training for your employees.
Data and AI strategy development:
Development of a clear, business-oriented data and AI strategy that combines corporate goals and technological opportunities.
Data organisation and governance:
Establishment of efficient structures, responsibilities and guidelines for quality, security and compliance.
Use case identification and prioritisation:
Systematic evaluation of use cases based on their business benefits and feasibility.
Technology selection & platform strategy:
Consulting on the design of data platforms, data lakehouses or cloud architectures – technology-neutral and future-proof.
Enablement & data literacy:
Training, coaching and empowering your organisation to build data literacy and generate added value independently.
Norman Hofer
Senior Vice President Data & Analytics